Generali Experience

Un voyage immersif dans le patrimoine de Generali, réinterprété pour l'ère numérique.

And then we brought everyone to the present, where the rules finally invert. In a traditional film concert, musicians chase the movie. In an OOVIE Music Interactive Movie, the movie listens and follows the musicians. They play freely, breathe together, take risks... because the film adapts in real time to their interpretation. We closed the brand activation with a premiere: "The Man on the Moon", the first public launch of our newest Music Interactive Movie. A full circle. From music as a voice... to music as a compass. Follow the OO, not the rules.