DELL Technologies Forum

How do you demonstrate the power of the new Dell Max Pro without talking about how great the CPU is or how fast the ram can go? That was the challenge we faced opening the Dell Technologies Forum. Touring through Zurich, Vienna, Duesseldorf, and Munich, we stood before thousands of expectant DELL buyers with a bold premise: raw computing power shouldn't just be measured; it should be felt. We ditched the traditional tech presentation for an immersive artistic experience that put humanity, not hardware, at the center of the stage.

On stage, we created a striking contrast: musicians playing centuries-old instruments like violins and cellos, immersed in one of the world's most advanced tech fairs. The result was mesmerizing. Our software 'listened' to the musicians, assembling a movie live based born from the combined visions of the musicians and the Dell team. The Dell Pro Max Notebook on stage was not just a machine, but a performer running the OOVIE Software. The computer is no longer a cold object, but a creative partner playing an active role in the performance.