Generali

We built a one-hour journey for Generali's top management, weaving together live music, silent cinema, and our Music Interactive Movies. We opened with klezmer, music as instrument and voice, then flipped the lens: music isn't only sound, it's listening. Listening to the person next to you, so a room of individuals can start moving in the same direction. From there we stepped into the iconic bridge between worlds: a timeless theme meeting Chaplin's Modern Times, proof that music has always been the hidden engine of storytelling.

And then we brought everyone to the present, where the rules finally invert. In a traditional film concert, musicians chase the movie. In an OOVIE Music Interactive Movie, the movie listens and follows the musicians. They play freely, breathe together, take risks... because the film adapts in real time to their interpretation. We closed the brand activation with a premiere: "The Man on the Moon", the first public launch of our newest Music Interactive Movie. A full circle. From music as a voice... to music as a compass. Follow the OO, not the rules.