Fastweb + Vodafone opened their biggest event with a real-time Music Interactive Movie
2026Brand activation through interactive visual storytelling
We opened and closed the Fastweb + Vodafone Roadshow, the company's largest internal event, on a stage in Milan in front of more than 1,200 people. This was a true collaboration. We worked side by side with their marketing team on both the music and the film, shaping a moment that carried the company's message and set up the speaker on stage.
How the Music Interactive Movie follows the musicians in real time
Our Music Interactive Movie was not a backdrop. It was functional storytelling, built together to make one idea land: art and technology in service of people. The film listened to the performance and assembled itself in real time, so the images were born from the music as it was played, never prepared in advance.
Create immersive event experiences that audiences remember
At the heart of the piece was a single track, "Stained" by Linkin Park, performed twice. The first time, a string quartet played a restrained, darker arrangement, and the film followed with a quieter, more introspective mood. The second time, the same music returned with a full band, adding bass, guitar, drums and a lead singer to the quartet, and the film transformed with it, building from tension into an explosion of joy and power. Same music, two interpretations, two different films: proof that when the movie follows the musicians instead of the other way around, every performance becomes its own story.
The impact: technology in service of the people on stage
Opening their biggest gathering this way, Fastweb + Vodafone delivered their message in a way that was innovative, engaging and genuinely human. It was a collaboration we are proud of.
