EA7 and Luxottica turned a pop-up installation into an interactive brand experience
2024
Brand activation through interactive visual storytelling
How do you show what EA7 stands for, performance, style, adrenaline, inside just a few square meters of floor space, and make customers test the new Winter Season Eyewear products? Luxottica asked us to transform a simple booth into a brand world that people could actually feel. Instead of lining up products on shelves, we built an immersive cube: a space where sound, movies and movement could bring visitors into the EA7 universe and turn a product try-on into an immersive journey.
Create immersive event experiences that audiences remember
The experience took place inside a 5x5m pop-up cube installation. Inside it, a large LED wall featured OOVIE Studios' interactive Music Interactive Movie, whose plot could be changed by the audience's interaction.
Interactive storytelling: how the audience shaped the film
Visitors could stand in front of the LED wall and decide which ride to take, either climbing down a mountain riding a bike or skiing. By interacting with the movie, the audience was able to decide which path to take during the ride, creating always unique storyline.
