Alibaba Cloud brought an immersive brand experience to the Eiffel Tower
2026
Brand activation through interactive visual storytelling
For the Alibaba Cloud Worldwide CXO Nexus Tour, OOVIE Studios brought a live performance to one of the most iconic stages in the world: the Gustave Eiffel Room, inside the Eiffel Tower in Paris. In front of a room of international executives, a live ensemble played while our Music Interactive Movie was generated in real time. The musicians did not follow a film. The film followed them, assembling itself note by note as they played.
How the Music Interactive Movie follows the musicians in real time
Our proprietary software listens to the performance and transforms live music into a movie in real time. Every musical phrase the ensemble plays influences what appears on screen, so the story is born live and exists only once. At the center of it all is the human factor: we use technology to amplify human creativity, giving musicians the freedom to express their universe, without limits.
