brand experiences

POWERED BY MUSIC

DELL roadshows

Opened the European DELL Technologies Forums, the leading tech B2B tradeshows, by promoting on the stage the new DELL PRO Max notebook collection.


From advertising to experience: Dell Technologies teamed up with OOVIE Studios to open their DELL Technologies Forum with a live, interactive moment. On the stage the AI-powered DELL PRO MAX listening to the music and assembling the movie. The result was a unique, unrepeatable performance where innovation, music, and visuals merged into an emotional memory for every guest.

Photographer Marko Kovic
Photographer Marko Kovic

Immersive Box

From product launch to a playable ride: EssilorLuxottica and Emporio Armani 7 turned the debut of the new EA7 sports eyewear collection into an interactive AI journey inside a custom immersive cube. 


For the B2B launch of EA7 sports eyewear, OOVIE created The Ride, a tailor-made interactive AI Movie experienced inside a 5×5m immersive cube. Visitors stepped into a dark, mirrored environment and used a wireless pad to choose their avatar, skier or biker.
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Each guest could steer the skier or biker down the mountain, choosing turns and paths to create their own “ride”. Because the story was interactive and always different, guests stayed longer, tried multiple routes, and spent more time exploring the collection.

The result: an immersive, high-impact brand experience that combined wow-effect, efficiency, and measurable engagement on the shop floor.

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