EA7 & Luxottica Experience

For the EA7 and Luxottica collaboration, we transformed the traditional fashion presentation into an immersive visual journey. The challenge was to create a seamless blend of high fashion aesthetics with cutting-edge AI-driven visuals that would captivate the audience while showcasing the collection.

Our team developed a real-time visual system that responded to the music and movement on the runway, creating a dynamic backdrop that evolved throughout the show. Each look was accompanied by unique generative visuals that enhanced the narrative of the collection.